{"id":3526,"date":"2020-07-01T00:00:00","date_gmt":"2020-07-01T00:00:00","guid":{"rendered":"https:\/\/staging.azafinance.com\/2020\/07\/01\/aza-rebrand\/"},"modified":"2024-11-27T12:34:01","modified_gmt":"2024-11-27T12:34:01","slug":"aza-rebrand","status":"publish","type":"post","link":"https:\/\/azafinance.com\/aza-rebrand\/","title":{"rendered":"Core77: Financial Technology Company AZA&#8217;s Rebrand Weaves African Heritage and Spirit Into Its Design Language","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\r\n<p>When we rebranded in Fall of 2019, the main question we asked was &#8220;how do you build modern African tech brands that showcase local and pan-African culture whilst appealing to Western counterparts?&#8221;<\/p>\r\n\r\n\r\n\r\n<p>Our amazing Agency <a href=\"https:\/\/www.wunderdogs.co\/\" target=\"_blank\" rel=\"noopener\">Wunderdogs<\/a> helped us answer this questions so skillfully that we we won the <a href=\"https:\/\/designawards.core77.com\/Visual-Communication\/96910\/Rebranding-of-Aza-Pan-African-Financial-Infrastructure\" target=\"_blank\" rel=\"noopener\">Visual Communication Award for the Core77 Design Award<\/a>. Read the <a href=\"https:\/\/www.core77.com\/posts\/100424\/Financial-Technology-Company-Azas-Rebrand-Weaves-African-Heritage-and-Spirit-Into-Its-Design-Language\" target=\"_blank\" rel=\"noopener\">story about our rebrand<\/a> here!<\/p>\r\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>When we rebranded in Fall of 2019, the main question we asked was &#8220;how do you build modern African tech brands that showcase local and pan-African culture whilst appealing to Western counterparts?&#8221; Our amazing Agency Wunderdogs helped us answer this questions so skillfully that we we won the Visual Communication Award for the Core77 Design [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-announcements"],"acf":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/posts\/3526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/comments?post=3526"}],"version-history":[{"count":0,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/posts\/3526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/media\/3527"}],"wp:attachment":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/media?parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/categories?post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/tags?post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}