{"id":8981,"date":"2023-11-17T17:41:50","date_gmt":"2023-11-17T17:41:50","guid":{"rendered":"https:\/\/azafinance.com\/?p=8981"},"modified":"2024-07-13T17:44:21","modified_gmt":"2024-07-13T17:44:21","slug":"talking-success-elizabeth-rossiello-founder-ceo-of-aza-finance-all-things-fintech-a-fitting-formula-for-acq","status":"publish","type":"post","link":"https:\/\/azafinance.com\/talking-success-elizabeth-rossiello-founder-ceo-of-aza-finance-all-things-fintech-a-fitting-formula-for-acq\/","title":{"rendered":"Talking Success: Elizabeth Rossiello, Founder &#038; CEO of AZA Finance &#8211; All things FinTech, a fitting formula for acq&#8230;","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>In the interview, Elizabeth Rossiello, CEO and founder of AZA Finance, shares her journey of building the company from its inception in East Africa to becoming a major player in currency trading solutions across frontier markets. She describes the initial success of mobile money in Kenya and the motivation to expand on that technology to create efficient cross-border payment solutions using blockchain. Rossiello discusses the challenges of integrating cryptocurrency into traditional finance and the pushback from boards and institutions. She also highlights the importance of strategic acquisitions, risk management, and maintaining company culture during rapid growth. Watch it <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=DqYDVtjY2zM\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In the interview, Elizabeth Rossiello, CEO and founder of AZA Finance, shares her journey of building the company from its inception in East Africa to becoming a major player in currency trading solutions across frontier markets. She describes the initial success of mobile money in Kenya and the motivation to expand on that technology to [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":8982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[569],"tags":[834,473,586,437,259,583,400,707,244,899],"class_list":["post-8981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aza-news","tag-acquisitions","tag-aza-finance","tag-blockchain","tag-company-culture","tag-cross-border-payments","tag-cryptocurrency","tag-elizabeth-rossiello","tag-financial-technology","tag-mobile-money","tag-risk-management"],"acf":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/posts\/8981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/comments?post=8981"}],"version-history":[{"count":0,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/posts\/8981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/media\/8982"}],"wp:attachment":[{"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/media?parent=8981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/categories?post=8981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azafinance.com\/wp-json\/wp\/v2\/tags?post=8981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}