How an eCommerce Company Grew their Customer Base 30% with BFX
How an eCommerce Company Grew their Customer Base 30% with BFX

How an eCommerce Company Grew their Customer Base 30% with BFX

THE CHALLENGE

Shop Me Away is a Senegal-based eCommerce company, operating for the past 5 years. Shop Me Away was looking to trade XOF for EUR to help pay their suppliers outside Africa. Their major setback when partnering with banks was the long turnaround time for transactions. It took at least 4-8 working days, which meant Shop Me Away couldn’t pay their suppliers in good time.

The banks also charged a  high rate, 4% or higher. The Shop Me Away CEO & Finance Manager were overwhelmed by having to call and follow up the different banking institutions each time to find out the progress of their transactions.

THE SOLUTION

BFX enables Shop Me Away to trade XOF for EUR at the best market rate of 2%, which is 50% less than what other financial institutions were charging them. BFX is able to complete the transactions faster, sometimes as quickly as 24 hrs. This has enabled Shop Me Away to pay their supplies on time and also receive their goods in good time. The account management team at BFX proactively keeps the CEO and Finance Manager informed of their transactions as they progress, so they don’t have to keep following up on the status of their transactions.

RESULTS

Shop Me Away increased the number of orders they were able to make with their suppliers.  Because they have more SKUs and products, they increased their customer base by more than 30%.

Better rates of 2% (as compared to their previous 4%) means that Shop Me Away is able to increase their revenue by reducing their costs of operations. The CEO was freed up and able to concentrate on expanding their business because BFX account management team handled all the transaction processes and kept his team updated at all times.

Talk to us for more information about how we can help your business grow!

Related to this article

AZA Finance x Sifted
AZA Finance CEO Elizabeth Rossiello Named Among “9 Female Fintech Founders to Watch” by Sifted

Sifted has spotlighted AZA Finance founder and CEO, Elizabeth Rossiello, as one of the top nine female fintech leaders shaping the industry. The feature highlights

Overcoming the Top 5 Cross-Border Payment Challenges in Africa
Overcoming the Top 5 Cross-Border Payment Challenges in Africa

In today’s interconnected economy, cross-border payments are essential for businesses everywhere; but especially those operating in Africa. However, frontier markets have complexities that can make

Technext24: Elizabeth Rossiello on Building Fintech Resilience in Africa

In a recent Technext24 feature, AZA Finance CEO Elizabeth Rossiello shares her journey of founding one of Africa’s pioneering fintech companies and the challenges she

AZA Finance Named Top 10 Winner at 2025 Inspiring Workplaces Awards – Middle East & Africa

AZA Finance is proud to be recognised as a Top 10 Winner in the 2025 Inspiring Workplaces Awards – Middle East & Africa, presented by

AZA Finance x Sifted
AZA Finance CEO Elizabeth Rossiello Named Among “9 Female Fintech Founders to Watch” by Sifted

Sifted has spotlighted AZA Finance founder and CEO, Elizabeth Rossiello, as one of the top nine female fintech leaders shaping the industry. The feature highlights

Overcoming the Top 5 Cross-Border Payment Challenges in Africa
Overcoming the Top 5 Cross-Border Payment Challenges in Africa

In today’s interconnected economy, cross-border payments are essential for businesses everywhere; but especially those operating in Africa. However, frontier markets have complexities that can make

Technext24: Elizabeth Rossiello on Building Fintech Resilience in Africa

In a recent Technext24 feature, AZA Finance CEO Elizabeth Rossiello shares her journey of founding one of Africa’s pioneering fintech companies and the challenges she

AZA Finance Named Top 10 Winner at 2025 Inspiring Workplaces Awards – Middle East & Africa

AZA Finance is proud to be recognised as a Top 10 Winner in the 2025 Inspiring Workplaces Awards – Middle East & Africa, presented by

dLocal announces intention to acquire AZA Finance to strengthen presence in Africa and expand capabilities

We’re pleased to announce that, pending regulatory approvals, we have agreed to be acquired by leading cross-border payments platform dLocal. When we started AZA Finance,

PayTech Awards 2025: AZA Finance Named Finalist at PayTech Awards 2025 for Cross-Border Innovation in Emerging Markets

AZA Finance has been shortlisted for the Best Cross-Border Payments Solution – Emerging & Frontier Markets category at the PayTech Awards 2025, presented by FinTech

News & Updates

Subscribe now to our monthly newsletter to get actionable insights on currencies, trading and regulations straight from AZA Finance to your inbox.
Close